Taking Christ out of Christmas? No. They are taking a word off of a coffee cup. The cup has zero powers to influence anyone's decision to celebrate or refrain from celebrating a holiday. The 8 letter omission will not affect your church attendance or the billion dollar Christmas gift industry. Most off all Jesus will not be offended. He turns water into wine. Not coffee.
Empty Church is for digital natives that are trying to find out how to live the six days between Sundays when the church building are empty.